Welcomemat Services Named Finalist in 9th Annual Stevies Award for Most Innovative Company
Cutting-edge target marketing franchise system recognized for advanced services

ATLANTA, GA, July 23, 2011 /24-7PressRelease/ -- Welcomemat Services, a leading marketing strategies and technology franchise system specializing in helping businesses turn new movers into loyal customers, has been named a finalist in the Most Innovative Company category for the 9th Annual Stevie American Business Awards.

The Stevie Awards for Most Innovative Company recognizes the overall achievement in product and/or marketing, sales, manufacturing and management innovation. Finalists were chosen by business professionals nationwide during preliminary judging in April and May.

"We are honored to be among some of the most innovative, progressive companies in the nation," said Brian Mattingly, founder and president of Welcomemat Services. "Being chosen as a finalist for this award is a strong testament to our sophisticated, yet easy-to-use, Welcomemat Services business model platform. For nearly a decade, our team has focused its attention on the development and design of technological systems and processes that provide world-class support for our franchisees. We look forward to continuing to lead the forefront of marketing strategies and innovation."

More than 2,800 entries from organizations of all sizes and in virtually every industry were submitted for consideration in more than 40 categories, including Most Innovative Company of the Year. Stevie Award winners were recently selected by members of 10 specialized final judging committees.

Welcomemat Services is known for its specialized loyalty program that delivers a gift certificate package of sophisticated invitations to new movers that may be redeemed at local restaurants, salons, medical practices, and auto service centers, among others. The company is the first and only loyalty marketing platform designed for local businesses that employs proprietary technology to enable new mover information to be bar-coded into every invitation. The barcode information not only allows small businesses the ability to track response of their marketing dollars, but also gives them insight into the moving population in their area.

The company currently operates in 13 markets throughout the United States with plans to increase its presence to more than 15 franchised locations by the end of 2011. Overall, Welcomemat Services projects upwards of 200 new franchised locations to open during the next five years in high profile, transient domestic markets nationwide.

As part of the company's strategic growth, during Q2 of 2010, Welcomemat Services secured nearly $2 million in capital investment from private investors to propel franchise expansion in markets nationwide. Welcomemat Services is currently recruiting sales-savvy individuals to develop the national network that is creating the next revolution in local, technology-based marketing. The average investment cost for a Welcomemat Services territory ranges from $49,900 to $77,050, which includes a franchise fee of $35,000. Franchise owners are not required to have industry experience, but should have solid sales and networking skills in order to effectively build relationships with clients.

For more information, contact Brian Mattingly at (404) 841-2226 or visit www.welcomematfranchising.com.

About Welcomemat Services
Founded in 2003 by a team of experienced sales and software professionals, Welcomemat Services provides local businesses access to new loyal customers in their local communities through a combined digital and print marketing program. Unique in the estimated $133 billion local advertising market, Welcomemat Services uses specialized, patented technology to store and log customer demographics for use by the local companies it supports. With 10 company owned locations, the company began franchising in Q4 of 2010. Within the past 60 days, Welcomemat Services has signed five franchise agreements with entrepreneurs throughout the Midwest and southeastern United States.

About The Stevie Awards
Stevie Awards are conferred in four programs: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and the Selling Power Sales Excellence Awards. Honoring companies of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about The Stevie Awards at www.stevieawards.com.

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