East Coast Wings & Grill: EURNever Be SatisfiedEUR
Company Credo Drives Seven Consecutive Years of Positive Same-Store Sales Increases, Inspires New Prototype and Logo En Route to National Expansion
WINSTOM-SALEM, NC, March 04, 2011 /24-7PressRelease/ -- In one of the toughest economic environments in decades, characterized by businesses cutting costs and closing stores, the notion of seven consecutive years of success is merely a pipe dream for struggling companies. For North Carolina-based East Coast Wings & Grill, however, that dream is a prosperous reality.
Since taking over the concept in 2000, East Coast Wings & Grill CEO Sam Ballas is proving his chicken wing concept still has legs. Leading the company to 28 consecutive quarters of positive, double-digit same store sales increases, Ballas has grown the concept from one location to 20 throughout North Carolina. Having finished 2010 with $20 million in system-wide revenue and same store sales increases of nearly 16 percent over the previous year, East Coast Wings & Grill expects to have 30 locations open by the end of 2011. Company plans call for 70-75 additional restaurants across the country within the next five years.
EURThere is a key underlying factor that drives the success of our business, and it is a collaborative mindset within our organization to never be satisfied,EUR said Ballas. EURWe look at our business and evaluate how we can build upon our success and reach our big picture goals by continuously evolving our concept in concise, strategic time frames.EUR
And evolve it has.
Although known for its family-oriented, casual dining experience, East Coast Wings & Grill recently launched its first On-the-Go prototype, a quick-service version of its casual dining locations, which features 1,400-1,800 square feet and 35-45 seats, compared with 4,300 square feet and an average of 135 seats in a casual dining location. It also has take-out service and 35 menu items.
According to Ballas, the prototype model has unlimited growth potential and was developed as a supplemental opportunity for existing franchisees, allowing them the opportunity to saturate out any other wing competition in the market while capturing additional revenue sources from increased customer visits.
Additionally, the expanding chicken wing concept is fashioning a new logo. Complete with a refreshed color scheme and iconic slogan inviting customers to EURFeel the Flavor, Taste the HeatEUR, East Coast Wings & Grill expects its upscale, sophisticated new look to attract customers searching for the complete dining experience.
EURFor us, feeling the flavor isnEUR t just about the food, but rather the atmosphere inside our restaurants and the flavorful experience our customers take with after every visit,EUR Ballas added. EURFamilies use dining out as a way to escape the redundancies of everyday life and experience some good old school entertainment. At each and every one of our restaurants, we create the flavor and the entertainment is sure to follow.EUR
Today, East Coast Wings & Grill continues to outperform others in the casual dining segment. Serving 75 flavors and 675 combinations of buffalo style wings to chicken wing lovers at its 20 restaurants throughout North Carolina, the burgeoning brand further differentiates itself from other wing concepts by offering a six-page menu that also includes such casual dining fare as BuffalajitaEUR s (East Coast Wings & GrillEUR s version of fajitas), burgers, salads and Southwestern-style appetizers.
For more information on East Coast Wings & Grill and to find a restaurant location near you, visit www.eastcoastwings.com.
Press Release Contact Information:
Brendan Griffith
Fishman Public Relations
Account Coordinator
3400 Dundee Road
Northbrook, IL
USA 60062
Voice: 847-945-1300
