Configure One Diagnoses New Product Configuration System for Natus Medical
Leading healthcare products company selects Configure One's Product Configurator Software to consolidate multiple quoting systems and improve customer responsiveness.

OAK BROOK, IL, August 26, 2010 /24-7PressRelease/ -- Configure One a leading provider of web-based product configurator and electronic catalog software, today announced that Natus Medical Incorporated (Nasdaq:BABY)— a leading provider of healthcare products—selected Configure One's Concept Enterprise Product Configurator after a comprehensive evaluation to consolidate product configuration and quoting within a single application in order to better serve its customers and distribution network.

Natus Medical provides computerized neurodiagnostic systems for audiology, neurology, polysomnography, and neonatology, as well as newborn care products such as hearing screening systems, phototherapy devices for the treatment of newborn jaundice, head-cooling products for the treatment of brain injury in newborns, and software systems for managing and tracking disorders and diseases for public health laboratories.

As a result of Natus' growth through acquisition, the company has multiple quoting systems. "We were looking for a single solution that would work across all of our product lines," said Joice White, senior director of service. "We produced a comprehensive requirements specification gathering ideas from all areas of the business."

Natus' requirements included flexibility and the capability to create configuration rules without programming skills. "Another key requirement was the ability to support international markets," said White. "It was essential that the solution we selected provided translation tools. Following a comprehensive evaluation, Configure One clearly stood out from all the other vendors."

According to Bharat Poria, senior director of information technology, Concept's flexibility was a key driver. "Concept allows us to configure the application to suit our needs with minimal customization through the use of its administration tools. Another important factor was the flexibility for our staff in the field to use the product in a stand-alone mode, yet be synchronized back to our corporate information when connected to our backbone."

"More and more companies that trade internationally are turning to Configure One," said Mike McDonnell, Configure One's vice president of product development. "The multilingual functionality available in Concept provides our customers with the capability to quickly and easily translate screens so sales reps, dealers, and customers can configure products and services in their native language."

According to White Concept will enable Natus' sales channels to become self-sufficient and more responsive to customer requests for quotations. "No longer will sales reps or dealers have to wait for an administrator to create a quote. With Concept they will be able to generate their own quotes, and dramatically reduce our quote-to-order lead time."

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Ron Mouw
Configure One
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