Radomski Named Chief Marketing Officer of Dykema
Senior Industry Professional to Lead Marketing and Business Development Efforts for Leading National Firm
CHICAGO, IL, July 09, 2010 /24-7PressRelease/ -- Dykema, a leading national law firm, today announced the addition of Robyn Radomski as Chief Marketing Officer (CMO), resident in the firm's Chicago and Detroit offices. In her new role, Radomski will direct all aspects of Dykema's marketing and business development, client and media relations, communications and promotional activities. She joins the firm following CMO positions at Reinhart Boerner Van Deuren, S.C., and Sonnenschein Nath & Rosenthal, LLP.
"As one of the nation's first law firm CMOs with experience in driving marketing and business development at both large and smaller firms alike, Robyn has an intimate knowledge of the legal industry and appreciates the culture and unique value proposition that Dykema offers its clients," said Steve Campbell, Chief Operating Officer of Dykema. "We believe her innovative thinking and collective experience in sales, marketing and communications will help Dykema to enhance its overall brand and market leadership position at both a regional and national level."
Added Rex E. Schlaybaugh, Jr., Dykema's Chairman and Chief Executive Officer: "Robyn brings significant marketing experience to the firm along with an impressive track record in the areas of business development, strategic planning, brand positioning, and integrated marketing communications programs. Equally important, she understands and supports Dykema's commitment to value and quality service and we're excited to add her to our team."
As CMO of Sonnenschein Nath & Rosenthal, Radomski played a leading role in the growth and evolution of that firm, which doubled in size, number of clients and profitability during her tenure. Key elements of the integrated marketing program included creating and building a widely-recognized brand identity for the firm, establishing a highly successful business development function, competitive intelligence and strategic research, and public relations and reputation management. In addition, she was instrumental in Sonnenschein's creation of a charter school on Chicago's impoverished West Side as the firm's centerpiece project for their centennial anniversary.
Earlier, Radomski served as CMO and VP of Marketing, Public Relations and Physician Services at Northwestern Memorial Corporation where she launched the successful communications and marketing programs for a new billion dollar academic medical center campus. Prior to that, she served as VP for Corporate Communications and Public Affairs at Playboy Enterprises, Inc.
She also has held executive positions at several global businesses and served as senior vice president at Edelman Worldwide where she was managing director of the Corporate and Financial Practice Group.
Programs under Radomski's direction have won nearly every major award for marketing, advertising and public relations leadership. She was selected as CMO of the Year at the Law Firm Marketing Partner Forum and her integrated marketing programs have won Best of Show from the Legal Marketing Association.
A frequent speaker on law firm marketing matters, Radomski earned a B.A. from Pennsylvania State University and an M.B.A from Kellstadt School of Business, DePaul University.
About Dykema
A leading national law firm built upon its Midwestern heritage and values, Dykema has offices located in California, Illinois, Michigan, Texas and Washington, D.C., and a national practice focused on serving Fortune 1000 and middle-market companies. Dykema advises domestic and foreign-based companies and institutions on a wide variety of sophisticated business issues including corporate governance, litigation, growth strategies and risk reduction, financial services, mergers and acquisitions, international trade, e-commerce and many others. A strategic partner to its clients, Dykema maintains leading national vertical industry practices with substantial depth and experience, in areas including automotive, pharmaceutical/medical devices, financial services/insurance, and energy and electric distribution. Dykema continues to expand its work for companies who increasingly are attracted to the firm's sophisticated practices, skilled lawyers and commitment to providing value and quality service.
2010 Dykema Gossett PLLC
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