Navigate Aids Toronto FC in Jersey Sponsorship with Bank of Montreal
Navigate has now supported Major League Soccer clubs on three of the league's top five jersey sponsorship deals.

CHICAGO, IL, July 17, 2010 /24-7PressRelease/ -- Following the renewal of Bank of Montreal's jersey sponsorship with Toronto FC, Navigate Marketing has now contributed to three of the five largest jersey sponsorships in Major League Soccer. Navigate was hired by Toronto FC earlier this year to conduct a market research study on the impact of Bank of Montreal's jersey sponsorship.

By gathering and analyzing the results of that study for Toronto FC, Navigate armed the club with information to help it demonstrate the effectiveness and value of its jersey space, which has been occupied by Bank of Montreal since Toronto FC's inaugural season in 2007. Toronto FC and Bank of Montreal recently agreed to renew the partnership for a deal reportedly worth at least $4 million per year, three times the value of their previous agreement.

Navigate previously conducted a similar market research study and jersey valuation in 2008 for the Los Angeles Galaxy, which has the highest valued jersey deal in MLS with Herbalife. In 2009, Navigate was hired by the Chicago Fire for a market research study on its jersey partnership with Best Buy, a deal that ranks as the fifth highest in annual value.

Navigate's experience with MLS also includes surveys of season ticket holders for all of the league's teams in 2009, as well as a naming rights valuation for DC United, an auto sponsorship valuation for Chivas USA, and a combination jersey and naming rights sponsorship valuation for FC Dallas.

"The surveys and studies conducted by our firm continue to show Major League Soccer's growth in popularity, and by extension, its increased viability as a major property for sponsorship opportunities," said AJ Maestas, the president of Navigate Marketing. "Toronto FC is just the latest example and Bank of Montreal clearly recognized the value of having its brand on Toronto FC's jersey."

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